Marketing
Lynx Marketing Automation
AI-Powered Marketing Automation Platform
lynx_marketing
· v19.0.1.0.0
· Premium
What this solves
Lynx Marketing Automation
A unified marketing platform for Odoo — multi-channel campaigns, lead scoring, journey orchestration, and AI-assisted content — that replaces the patchwork of mass-mailing, social-media, and CRM modules with one operating model.
Stock Odoo's marketing apps work in isolation: mass_mailing for email, social_media for posts, crm for leads. Marketers end up rebuilding audience segments three times and reconciling reports manually. Lynx Marketing Automation brings them under one campaign model with shared audience definitions, multi-step journeys spanning email + SMS + social, predictive lead scoring fed back into the CRM, and attribution that follows each lead from first touch to closed deal.
Key Features
Multi-channel campaigns — email, SMS, social posts, and landing pages share a single campaign parent so reporting rolls up cleanly across channels.
Predictive lead scoring — machine-learned scores update on the crm.lead record using engagement, firmographics, and historical conversion data; scores feed CRM kanban swim lanes.
Journey orchestration — multi-step automation sequences with branch logic (open / click / form-submit / time-elapsed); each step picks the right channel for the contact.
Landing page + form builder — drag-and-drop pages on the website module with built-in A/B testing harness and per-variant analytics.
AI content assist — subject-line suggestions, send-time prediction, audience segment recommendations, and SEO meta generation via lynx_ai_assistant.
Attribution + reporting — first-touch / last-touch / linear / position-based models attribute revenue back to source campaigns; drill-down dashboards by channel, geography, and segment.
Event management — registrations, agenda, attendance tracking, and post-event nurture sequences ship as a campaign template.
Affiliate + influencer tracking — referrer codes, commission rules, and payout reports bound to crm.lead.source_id.
Integrates With
crm — leads, opportunities, and revenue attribution.
mass_mailing, social_media — underlying delivery channels.
website_form — landing page form submissions.
lynx_ai_assistant — AI content + send-time + segment suggestions.
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